Sunday, July 18, 2010

Bite of Seattle and a Great Lost Marketing Opportunity

The Bite of Seattle is an annual three day celebration held at the location of the old 1962 World's Fair in downtown Seattle, literally at the base of the Space Needle.

It's all about FOOD, lots of food, and free music and hundreds of thousands of people having fun.  What makes this event all the more impressive is that it is free.  No admission fees are charged of any kind.

I was there yesterday on what is probably the most perfect day in the history of always rainy and gloomy Seattle.  Sunny, cool, weather just about as ideal as any major public event could expect.

From the photo, you can learn two key points.  How close the stages are to the iconic Space Needle and what a poor photographer I am.

Anyway, what was relevant for me while I wandered the endless aisles of Junk Food Heaven (Funnel Cakes, yummy!) and saw the few arts and craft vendors selling their homemade wares what a lost opportunity this event is for real estate investors and investment based companies.  There were some larger companies advertising through display booths, like GEICO and Verizon and especially the event sponsor Comcast, but not a single real estate firm of any kind

No sales companies like Century 21, John L. Scott, or Windermere, all huge residential brokers in the Seattle area.

No rental companies like Equity Residential or AIV pushing apartment rentals.

No contractors or home repair companies like Roto-Rooter or Terminix Pest Control.

Home Depot Installation, a vinyl siding company, and a small hardware store chain are sponsors of the Bite so the question is raised.  Why not more real estate?  Why doesn't one single real estate investor market their "I BUY HOMES" message there?  Who wouldn't want a captive audience of 100,000 people every day walking by their booth?

Every single one of the hundreds of thousands of people who visit "The Bite" have one thing in common besides the love of music and junk food.  They all live somewhere.  Either they rent or own their own home.

What a wasted marketing opportunity.  The Bite could have used the revenue.  The crowd could have used some practical real estate advice and information.  And we all, in the end, could have enjoyed a diversion from all those French Fries, ice cream, gyros, and kebobs that don't exactly sit well in the stomach the next day.

Robert J. Abalos, Esq.